Explore DPR&Co's Innovation in Action

How would you like to innovate?

THE
NEW
TRUTH®

Great brand ideas have two things in common. They’re true and they’re new. If your campaign is grounded in truth but isn’t new, it will be ignored. You can’t bore people into buying. If it’s new but not true, it will be annoying, insincere or gratuitous.

THE
INNOVATION
COUNCIL

Is created for clients seeking to maximise the benefits accrued from new technology without being overwhelmed by the flood of new ideas and applications currently hitting the market. Innovation empowers growth.

70.20.10

In a world where competitive advantage is difficult to find, innovation is the difference between good and great. That’s why we make innovation part of what we do.

UBIQITUM

A brand health intelligence model built to see brands the way the market does: without bias and without delay. Ubiqitum is clarity at scale, turning raw data into your competitive advantage.

THE
NEW
TRUTH

Great brand ideas have two things in common. They’re true and they’re new. If your campaign is grounded in truth but isn’t new, it will be ignored. You can’t bore people into buying. If it’s new but not true, it will be annoying, insincere or gratuitous.

THE
INNOVATION
COUNCIL

Is created for clients seeking to maximise the benefits accrued from new technology without being overwhelmed by the flood of new ideas and applications currently hitting the market. Innovation empowers growth.

70.20.10

In a world where competitive advantage is difficult to find, innovation is the difference between good and great. That’s why we make innovation part of what we do.

UBIQITUM

A brand health intelligence model built to see brands the way the market does: without bias and without delay. Ubiqitum is clarity at scale, turning raw data into your competitive advantage.

Innovation isn’t about the idea itself. It’s about what the idea achieves once it hits the market.

That’s the difference we deliver.

At DPR&Co, we don’t treat innovation as theatre. We make it work, measured in new markets reached, stronger brands built, and growth that compounds. Each of our programs turn big thinking into practical action: The New Truth® strips away guesswork with bold positioning, 70.20.10 rebalances your marketing activities to create and grow your innovation delta, the Innovation Council connects you with leaders pushing boundaries, and Ubiqitum brings brand health intelligence in days, not months.

We exist to make a difference through the power of ideas.

21-23 Stewart St,

Richmond VIC 3121

Australia

+61 3 8547 4600